How Many Emails Should You Send Per Week?
Ever wonder if you're sending too many emails to your list?
Or maybe not enough? You're not alone.
This is one of the most common questions in email marketing.
Here's the short answer...
You should send at least two emails per week, and up to seven if you've got great content to share.
I know that might sound like a lot, but stick with me.
I'm about to show you why more emails can actually make your subscribers happier and your business more successful.
The Big Secret: People Actually Want Your Emails (If They're Good)
Think about it for a second.
When someone joins your email list, they're basically saying "Yes, I want to hear from you!" It's even more obvious with double opt-in, where they:
Fill out your signup form
Check their email
Click a special link to confirm
That's three separate steps they take just to get your emails.
Would anyone do all that if they didn't want to hear from you?
The Psychology Behind Email Engagement
Before we dive deeper, let's understand why people engage with emails in the first place:
Value Recognition: Readers stay subscribed when they consistently get value from your emails
Habit Formation: Regular emails become part of their daily routine
Trust Building: Frequent, helpful communication builds stronger relationships
FOMO Factor: Regular readers don't want to miss important updates
Entertainment Value: Good emails provide a welcome break in their day
Why "Too Many Emails" Isn't Really a Thing
Did you know the average person gets 78 emails every single day?
Sounds overwhelming, right?
But here's what really happens...
We don't actually unsubscribe from most email lists. Instead, we just start ignoring the boring ones.
I'm on over 100 email lists right now, but I only read about 5 of them regularly.
Why those 5? Because they're so good, they've become part of my daily routine.
That's what you want for your emails.
What Makes Emails "Good Enough" for Daily Sending?
Here are the key elements that make frequent emails work:
Valuable Content: Each email should teach, entertain, or solve a problem
Scannable Format: Short paragraphs, clear headings, and plenty of white space
Consistent Voice: Your personality should shine through
Clear Purpose: Every email needs a reason to exist
Mobile-Friendly: Most people read emails on their phones
It's like your favorite YouTube channels or podcasts.
Think about Joe Rogan – he puts out multiple 3-hour podcasts every week.
If people will listen to that much content, they'll definitely read your 2-minute emails!
The Hidden Cost of Infrequent Emails
Let's talk about why sending just one email per week isn't enough.
Picture this: If someone misses just one of your weekly emails, they go two whole weeks without hearing from you.
Miss two emails?
Now it's three weeks of silence.
By then, they might have forgotten all about you – some might even mark you as spam!
The Email Frequency Sweet Spot
Here's what I do instead.
I email every 2 days (about 3.5 times per week).
And check this out – while the average email open rate is 21.5%, my emails get over 60% opens!
That means I'm getting 3 times more opens while sending 3 times more emails.
Do the math, and I'm connecting with my audience 9 times more often than the average sender.
The Numbers Don't Lie: Email Marketing ROI
Let's look at what this means with real numbers. Say you have:
10,000 subscribers
40% open rate (4,000 opens per email)
5% click rate (500 clicks per email)
Here's how many people you reach at different email frequencies:
The Impact on Your Bottom Line
More emails don't just mean more opens – they mean more opportunities to:
Build relationships with your audience
Share your expertise
Promote your products or services
Generate revenue
Keep your list engaged and active
Email Marketing Best Practices for Higher Frequency
To make frequent emailing work, follow these guidelines:
Segment Your List: Different subscribers might want different frequencies
Track Engagement: Monitor opens, clicks, and unsubscribes
Test Different Times: Find when your audience is most responsive
Vary Content Types: Mix educational, promotional, and entertainment content
Set Clear Expectations: Tell subscribers upfront how often you'll email
Standing Out in the Inbox
Here's something interesting: Over 40% of email marketers only send one email per week.
Some even wait two weeks or a month between emails!
Less than 40% email daily or several times per week.
By sending more emails, you:
Stay fresh in people's minds
Look like a true expert in your field
Show real passion for your topic
Create more conversations with your readers
Avoid becoming "inbox wallpaper"
Handling Unsubscribes Like a Pro
Sure, some people say the #1 reason for unsubscribes is "too many emails."
But here's my take...
The #1 reason people buy from you is because they read your emails.
The Truth About List Quality
Yes, you'll get some unsubscribes with more frequent emails.
But those people probably weren't going to buy from you anyway.
I'd rather have a smaller list of engaged fans than a huge list of people who never open my emails.
Plus, most email services charge by subscriber count.
I'd rather pay less for an engaged list than more for a bigger, less responsive one.
Creating Your Email Marketing Strategy
For online content creators:
Minimum: 2 emails per week
Better: 3-4 emails per week
Best: As many as 7 if you have great content
For local businesses (like plumbers or restaurants):
Stick to once per week
Content Ideas for Frequent Emails
Not sure what to write about? Here are some proven email types:
Tips and how-tos
Industry news and updates
Behind-the-scenes content
Customer success stories
Quick wins and actionable advice
Answers to common questions
Personal stories and experiences
Mastering Email Automation
Here's how to make frequent emailing easier:
Automated Emails: Pre-written emails that go out on a schedule
Broadcast Emails: One-time emails you write and send right away
Setting Up Your Automation System
I use both types in my ActiveCampaign account.
Most of my emails are automated, but I still write fresh content for my Sunday newsletter.
Then I turn those Sunday emails into automated ones for future use.
Remember: Never let a good email die after one use. Set it up to keep working for you forever!
Getting Started with More Frequent Emails
Ready to increase your email frequency? Here's your action plan:
Review your current email metrics
Plan your content calendar
Start increasing frequency gradually
Monitor engagement closely
Adjust based on results
Need help with your email marketing? Let's have a chat!
